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Tanja Hedager (3)

From the football field to CCO

Tanja Hedager (4)

What did you do before joining our team?

Firstly, I didn’t start out in the business world – I thought my career would be something very different. I studied sports at university and was a keen soccer player; I did have the idea that this would be my vocation. But at some point, I felt a stronger desire for broader challenges and therefore changed track and ended up completing a master’s degree in political science instead.

My first job in the maritime sector was with Svitzer, where I started as a student and later transferred into a full-time position in the Corporate Affairs and Business Development department in the Copenhagen headquarters. I was involved in corporate restructuring, reviewing contractual documents, preparing reports, recommendations, and much more in a global expanding company with a very steep growth curve. It was a fantastic introduction to the business world where I learned from the best and spent some very formative years that helped to shape my business DNA.  

After six years, I took on a more commercially oriented role in Maersk FPSOs (Floating, Production, Storage, and Offloading), which gave me an incredible insight into highly complex commercial and contractual processes. I was directly involved with projects in Norway, UK, Australia, and Africa, and I renegotiated some rather major contracts.

Following the company’s decision to divest the Maersk FPSO business unit, I moved to Burmeister & Wain Scandinavian Contractor (BWSC), where I became Head of Service Sales focusing on growing the service business. We covered several services such as training, maintenance, upgrade and rehabilitation, technical service agreements, and O&M contracts.

Tanja Hedager (1)

During my last week in BWSC, we signed an O&M contract in Belgium for a power plant not constructed by BWSC. This had never happened before in the company’s history and was indeed an exciting achievement.

In 2019, I returned to Maersk to head the Bids and Contracts team for Maersk Drilling. Two years later, I was promoted to lead the commercial team for the North Sea division, which was responsible for deploying ten jack-ups. When the company merged with Noble in October 2022, I decided to make another change and was delighted when I found the right opportunity at Fred. Olsen Windcarrier.

As our customer segmentation is relatively narrow, we have a great opportunity to target specific audiences with the right messages that highlight the commercial value delivered by our organization.

- Tanja Hedager

How will your experience be beneficial in your new position?

The renewables sector is extremely interesting; the world is going green, which opens the door to many new growth opportunities for a business like ours. Fred. Olsen Windcarrier is already running a highly successful operation, and I expect that most of the focus areas will be to continue the great work that’s already been started.

However, one very appreciated aspect that I may bring with me from my time at Maersk is the idea of an Alliance mindset. The purpose would be to maximize value creation for our customers and partners through collaboration across the entire value chain, leveraging on lessons learned, and providing the right technologies and data to optimize the transportation and installation we deliver.

Another key aspect I believe in is to leverage a fully customer-centric approach. As our customer segmentation is relatively narrow, we have a great opportunity to target specific audiences with the right messages that highlight the commercial value delivered by our organization. Of course, Fred. Olsen Windcarrier is well known for prioritizing customers’ needs, but I feel there may be ways we can reinforce our position to build market share and forge new partnerships.

However, while the growth curve in our sector is a blessing, I also know from experience that it can bring challenges as well. For example, as things develop, people become a limited resource. At Fred. Olsen Windcarrier, we clearly have exceptionally talented people in the commercial team, but we will need more as we expand, and I look forward to continuing to grow our business with the right skillsets.

Tanja Hedager (2)

What do you do for fun?

When I am not negotiating global commercial contracts, I enjoy watching sports and spending time with friends, family (particularly my lovely niece and nephew), and my girlfriend. Unfortunately, logistics make things a bit tricky; I work in Oslo, live in Copenhagen, and my girlfriend is a three-hour drive away. It’s a good thing that I also enjoy travelling…

Helicoptor approaching Brave Tern

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